Julie Neill Look Book for Circa Lighting
Winner of a Florida print award
The challenge: Create a product catalog of Julie Neill products sold by Circa Lighting
The solution: A clean design in line with Circa's brand standards printed on a medium weight, semi-gloss paper with a dull aqueous coating on the cover, finished with a perfect bind.
Inkjet Media Selection Guide for ORAFOL Americas
The challenge: Redesign an existing brochure to make it more user friendly and ensure ORAFOL customers can confidently choose the correct material for every job.
The solution: I collaborated with coworkers to group products by application. Then developed an icon system to identify application groups, and created illustrations demonstrating correct areas of application. I redesigned all existing tables and charts to present the information in a more concise, easy to understand way. I also worked with customers to find appropriate images to pair with application groups and technical tips.
Clarkson Lighting Catalog for Circa Lighting
The challenge: Design a retail catalog to increase sales on clarksonlighting.com
The solution: A clean design in line with brand standards with large application images and a creative introduction for each category.